Big Ass is considered as one of the most popular rock/pop bands in Thailand. Although, it was originally a pop rock band but the music moved toward to mainly just "rock" in some of the band's recent works. Big Ass attracted a rather limited group of audience during their first three albums. The band left the old music label, Music Bugs, to join Genie Records label of GMM Grammy. Their fourth album Seven (signifying seven years in the music scene) is very successful in terms of awards and popularity.